Working with an engineering firm was an exciting learning curve for me. It was fascinating to see how marketing and communication theory translate across fields, while learning the nuances of automation sales. I approached this site from both an engineer perspective as well as a sales perspective. This meant making the feature products of the company easy to find for salesmen looking for integrators, and specifics of tooling accessible to their engineers. We made sure that on every page there is an action step that drives businesses to contact C&AT for consultations, and to see their systems in action in person or in the embedded videos. We brought this website to life from scratch, and made sure it can grow with them and their marketing needs.